A New Generation of Skincare
Procter & Gamble took a gamble with the launch of two new skincare brands targeting Gen Z consumers. But how do you reach a highly distracted audience in a highly saturated market? Speak to them where they hang out most—their phones.
Good Vibes for GoodSkin
Goodskin MD was created to help empower individuals to feel good in their own skin, so we created a campaign that did just that and more. We spoke the truth with messaging that promoted self-love and authenticity, encouraging people to embrace their own unique skin—and self—with helpful everyday skincare tips and self-care tricks. And we delivered them in playful, bite-sized social videos that all of Gen Z could relate to
Geeking Out on dermaGEEK
While Goodskin MD focused on the general Gen Z consumer, Dermageek focused on the more discerning skincare enthusiast. With a meticulous focus on science and innovation, Dermageek needed a message that spoke their language. So we created one.
Science That’s Social
Leveraging popular social platforms like Facebook, Instagram, and TikTok, we geeked out on the science of skincare. Topics from precise retinol percentages and ceramides to Beta Hydroxy Acids, Fatty Acids, and every acid in-between were all par for the course, giving skincare aficionados a deeper dive into the world of skincare that both educated and entertained their peculiar curiosities.