The House Of Walker
An annual, multi-city flagship event known throughout the industry, The House of Walker invites some of the biggest trendsetters, tastemakers, and influencers in their respective cities to interact with the Johnnie Walker brand. And for 2014, we took the house to a whole new level by creating a one-of-a-kind immersive, multi-sensory tasting experience. One that brought the true magic, taste, and history of Johnnie Walker to life.
Not Just A Tasting, But A Journey
Two 50-ft tables consisting of 12 independent flatscreen modules were put together to create 48 independent tasting stations. Separately, each station allowed its guest to experience Johnnie Walker on an entirely personal and customized level. Together, the stations’ screens acted as a single IMAX-like display to help bring the entire journey to life.
The Perfect Blend of Technology and Innovation
Guests received unique RFID cards to be placed in slots by their designated tasting stations, in turn illuminating the tables with animations and information corresponding to the specific whisky they were tasting. Meanwhile, Johnnie Walker’s “Master of Whisky” led an interactive tasting that showed just how unique and special Johnnie Walker is. And rather than relying on their phones to capture every moment, guests could just tap and swipe their respective display stations to share every step of their journey on social media—all without having to interrupt the entire group experience.